Xeta Ltd - Management Consultants

Market Research is a generally underutilised resource often thought of as the tool of FMCG and other mass market products where the customers are too many and too varied and variable to hope to be explained by experience alone. It is also thought of as the tool of those in environments where a small influence can have a disproportionately large effect on performance. Whereas in reality the improvement in communications and easy availability of information has heightened competition in all sectors nowadays and all companies would benefit by understanding their market environment better.

XETA has a highly developed Market and Marketing Research team which has wide ranging experience in large scale product and opinion research projects for major firms and organisations over many years. We have also developed unique leading edge tools for analysis (some of which are licensed to other companies) and we maintain facilities and affiliations throughout the UK and overseas to support our international market and marketing research activities.

XETA has completed Market Research projects in FMCG, consumer durables and industrial consumables on a UK wide market basis and in several countries in Europe, the Middle East and South East Asia. Our clients are major multinational companies in a variety of industries and the majority of our projects have produced recommendations which have proven highly successful for our clients' businesses.

XETA's Market and Marketing Research team is staffed by recognised experts the majority of whom are published authors of important research in the field. All of XETA's senior consultants working on Market Research projects minimally hold Doctorate degrees from major world class University Graduate Business Schools and have extensive research project experience.