Xeta Ltd - Management Consultants

The world has come full circle through the 1990s and into the new millennium with marketing strategy once again being the vanguard of driving business growth. Companies are more focused on acquiring and keeping competitive advantage in crowded and concentrated sectors with promotion and distribution channel management being prime considerations in an increasingly customer dominated economy.

Increased levels of competition and faster moving markets require marketing within major firms and especially in the international arena to be highly innovative and understand the environment in great detail. XETA maintains a highly skilled team of marketing specialists within its marketing consultancy practice who provide leading-edge thinking to clients in a wide variety of industries.

Our team has carried out rigorous research and consultancy projects for multinational clients in numerous international markets and regions in the areas of:

Advertising and promotional effectiveness and economic viability
Agents and distributors (domestic and international - identifying, development, training, contracting, establishing etc.)
Bids and tenders competitiveness (competitor intelligence, client promotional strategies, strategy and design, tactics etc.)
Brand management and development - (ongoing and entrained evaluation studies)
Competitive analysis and competitor research (evaluation, detailed advantage studies etc.)
Consumer research and posture consultancy (domestic and international)
Corporate / product image consultancy
Global firm and product strategy projects
International marketing and markets strategy projects
Joint Ventures and competitive alliances
Localisation feasibility and structure studies
Market forces, trends, projections and event effects projects
Markets and marketing research
Marketing effectiveness and economic studies
Marketing management
New market entry and development strategy and implementation
Opinion surveys and analysis
Packaging / presentation and point of sales consultancy
Performance monitoring and analysis
Prime to generic product transformation and income optimisation
Product / price / market positioning studies
Product and market rehabilitation projects
Promotion strategies and the evaluation of effectiveness
Routes to market and market presence consultancy (distribution channel efficiency)
Sales incentive projects
Sales structure / management / tactics and methods
SWOT whole domain analysis and consultancy