Xeta Ltd - Management Consultants

Price is often perceived as the prime element of competitiveness and yet it is widely recognised that it is also considerations of value as qualified by issues of brand, quality, suitability, availability etc. which drive buyer behaviour. Nevertheless, the simple expression of price in the arithmetic sense remains the most commonly used measure of competitiveness and our research has shown that few companies have studied the intricate interaction of their price / value balance on market response.

XETA has developed proprietary analytical models and research techniques for quantifying and explaining the relative influence of factors, including price, in competitiveness analysis. XETA's

whole domain model enables us to provide clients with a view of their environment and market response to strategy in the real time and frequency domains using sophisticated analytical tools. Our price and competitiveness consultancy has assisted client companies to adjust their market address to gain competitive advantage even at times of increased competitiveness and declining market share.

XETA also provides an international watching-brief service to clients to ensure that competitiveness at the level of price and other factors remains optimal at all times. This service takes the form of a rolling programme of market research updating which provides a wealth of information beyond the simple arithmetic expression of competitiveness embodied in the price element alone.

Whilst price may be only one consideration in competitiveness, XETA believes that its influence should be high on the study agenda of every firm and we have shown that it is economical to establish a price and competitiveness audit and update system even on a global scale. XETA's team of consultants providing guidance to clients in the area of price and its interaction with other factors of competitiveness and performance are highly experienced and widely recognised experts in their field.